This project redesigns the Balenciaga site with a layout that stays true to the brand's identity. The grid is minimal and uncluttered, using negative space to echo Balenciaga's signature restraint. Photography was chosen to bring out the brand's bold, high-fashion edge — high-contrast, editorial shots that stand out even within the pared-back layout. The result is a site that feels clean and confident: simple enough to let the product speak, bold enough to stay unmistakably Balenciaga.